Monday, March 30, 2015

You've Decided to Self-Publish. Now What?

You've written a book, passed it on to critique partners and beta readers, revised and edited, now the work really begins ... getting your precious work published.

Maybe you've tried the traditional route to no avail, or knew all along that you wanted to self-publish. Either way, knowing where to begin and what to expect can be daunting.

Here is "MY VERSION" of a to-do-list (marked with $ if there is a possible cost associated):

1. Decide your release date - You may not be ready right now. But start thinking about it. It will make the whole planning process easier.

2. Hire an editor ($) - I knew this might take the longest (depending on the editor's availability and length of process) so it's the first thing I did. There are a lot of them out there. It helps if you can get a referral from someone, but do your homework and ask questions. (What type of editing they offer? How many passes do they offer? etc...) This will also, most likely, be the most expensive part of the self-publishing process. 

3. Hire a cover artist ($) - I did this right away as well. I had decided years ago who I'd use if I ever got to this point in my writing career. I knew I'd have to wait to get a slot in her schedule.

4. Build a website ($) - I decided to create my own using GoDaddy. I had basic skills, but it can be time consuming and may not be for everyone.

5. Write 2 author bios - A short one and a long one. You'll need these many times along the way.

6. Get a nice author photo taken ($) - It doesn't have to be professionally done and costly, but it shouldn't be a selfie in your car or a photo where you've cropped out the person next to you at the party. It should be good quality and ideally have two versions (high-resolution for print and low-resolution for online use).  

7. Write the back cover blurb - Like a query, this can be tough to write. In the end, I paid my editor to write it (cost was minimal) but not all of them offer this type of service. It's also a good idea to prepare ...

  • A short (1 or 2 sentence) summary. So you have an answer when people ask "What's your book about?"
  • A tagline
  • Several enticing tweetables (meaning less than 140 characters)

8. Write your acknowledgements page

9. Write your copyright page

10. Make a list of keywords - You'll need these when uploading to different sites. The more the better.

11. Start creating buzz - Add your book to Goodreads, do cover reveals, blog tours, etc...

Secondary to-do-list - Once you have your edits complete and you're ready to move on:

1. Add your front and back matter to your document - Keep placement in mind. I suggest title and copyright page first, then manuscript, followed by acknowledgements and about the author, because:

   A) Readers may stop reading. Put the important stuff first.
   B) Putting it all at the front is a pain to scroll through on an e-reader and it affects the length of your all-important sample pages.

2. Now you need to properly format your document ($) - Undoubtedly, you've spent months, even years working on your book. Don't cut corners now, and turnout a sub-par product. I did a lot of research on the proper formats for uploading your book to the various sales channels.

Disclaimer: I AM NOT AN EXPERT. But this is what I found.

Sure you can just export an .epub file from your word processor or use a conversion service, and it might work okay for some eBook readers. But on other readers it could be a mess. And there's nothing more frustrating that purchasing an eBook and running into formatting errors.

However, If properly formatted, you'll end up with a professional looking book that is free of formatting errors on any device. (And chances are, you'll sell more eBook copies than physical copies.)

If you create an HTML file as your source for your eBook, you'll take a lot of the guessing out of the equation. An HTML file will always look the same, no matter what device or software is being used.

Guido Henkel has a nine-part series on Taking pride in your eBook formatting

If you aren't comfortable with formatting, you can hire a formatter.

3. You'll need multiple versions of your document -

   1) A MOBI file for Amazon
   2) An EPUB file for Barnes & Noble and KOBO
   3) A PDF for Createspace, using their templates.
   4) A clean Microsoft Word document for Smashwords, using their style guide.

3. Decide on pricing - I found that each site had user friendly conversion tables and explained prices and royalties pretty well.

4.ISBN numbers - (International Standard Book Number) is a unique code that identifies, among other things, the publisher of the book. Each edition needs its own (ie, hard cover, paperback, and digital copies). They can be purchased through Bowker (US only). However, for most sites you don't need to purchase your own.

5. Upload to KDP (Kindle Direct Publishing) - This is for the Amazon Kindle version of your book. They will assign an ASIN# (their tracking code) so no ISBN is required. This site is easy to navigate. I believe this process can take up to 48 hours before you see it go live. Bonus: they offer the availability for customers to pre-order before the release date. 

6. Upload to Createspace - This is for a paperback version of your book. They will assign a free ISBN number. I found this site easy to navigate. It may take a little longer to complete. You need to choose trim size, cover style, paper color, etc... From here, you can also allow "all distributions and libraries" -- a nice shortcut.

You can preview your book in a viewer, but I also recommend ordering a physical proof copy (approximately $5).  Mine came within four days, and I decided on changes after I saw it in print.
Once you've approved everything and clicked "Publish" it will take some time to appear.
24-48 hours to go live on your personal Createspace eStore.
3-5 days for Amazon
6-8 weeks for expanded market

6. Upload to NOOK Press - This is for the Barnes & Noble Nook. They will assign their own tracking number. No ISBN required. This site was also easy to navigate. Once you click "Publish" your book will appear on their site within 72 hours. You can also link if you have a print book available. I believe it took about three weeks for the print version to be appear on the B&N website.

There are a lot of different sites and devices out there. For me, these were the main ones, so I'm not going to go into them all. 

7. Plan release day!

As I said before, I'm not an expert. This is not the only way to self-publish, it's just the way I did it. I hope at least some of it was helpful. If you have any questions, don't be afraid to ask. I'll do what I can to come up with an answer.

Good luck to you! 

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